Milky Blueberry is part of our “So Pastels” series - and one of the softest, cleanest shades we’ve created so far.
Coming into spring, we wanted to play with baby blue again, this time taking it somewhere softer. We landed on a cloudy sky blue that we instantly became obsessed with. So obsessed, we turned it into a full color block featuring some of our most-loved Soave pieces.
Milky Blueberry is playful, but incredibly clean. It pairs and blends so well across collections — especially with white — and despite being so light, brings just enough color to make a look feel fresh.
And then came the name.
Our founder is a foodie, and at the time, her latest obsession was a blueberry smoothie with Greek yogurt. Its creamy pastel-blue color was almost identical to the shade we had created. The color was already there. The smoothie gave it a name: Milky Blueberry.
Soft. Cloudy. Cool.
Exactly how we wanted Soave to feel.
